Problem statement (as
Identify/Generate the principle
Time: 10-15 minutes
This activity is best used as review (after you've done Problem
Statement Fairy Tales, Fairy Tales, Building a Fairy Tale, and
Show some movie previews (available at the beginning of most movies
released for home video, or online, or on "Coming Attractions" on
E!). Ask students to identify the four parts (or as many as they
can; bad previews often show all four parts). For example:
Status Quo: Dorothy, Toto, and Auntie Em live relatively peacefully
Destabilizing Moment: A tornado strikes.
Consequences: Dorothy gets blown to Oz and she can't get home until
she finds the Wizard.
Resolution: Dorothy finds the Wizard and wakes up.
(In addition to a few obvious examples, it can be interesting to
show a preview for a highbrow movie that purposely reveals as little
as possible of the actual plot, never mind the parts of a problem,
then talk about why marketers might be interested in revealing
a lot or a little about the story. Who are they trying to appeal